Sans Normal Adlot 14 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Cogenta' and 'Cogenta Text' by SRS Type and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, signage, ui labels, posters, modern, dynamic, clean, friendly, sporty, add momentum, modernize tone, keep legible, stay versatile, oblique, open forms, rounded terminals, generous spacing, crisp.
This is an oblique sans with broad proportions and smooth, low-contrast strokes. Curves are built from clean circular and elliptical geometry, while joins remain crisp and mechanically consistent. Terminals are mostly straight or softly rounded, giving counters and apertures a notably open, airy feel. The italic construction reads as a true slant rather than cursive, with a steady rhythm and even color across lines of text.
It suits brand identities, headlines, and short-to-medium passages where a clean, modern slanted sans can add emphasis without becoming decorative. The open shapes and even stroke weight make it a solid choice for signage, interfaces, and informational graphics, while the energetic stance works well for sports, tech, and contemporary editorial applications.
The overall tone is contemporary and energetic, with a forward-leaning stance that suggests motion and momentum. Its round forms and open counters keep it approachable rather than rigid, balancing a technical cleanliness with a friendly, everyday neutrality.
The design appears intended to deliver a modern sans-serif voice with built-in forward motion, pairing geometric roundness with a practical, legible structure. It aims to provide emphasis and dynamism through slant and proportion while keeping forms straightforward and versatile.
Uppercase shapes are simple and stable, while the lowercase maintains clarity through generous openings (notably in forms like e, a, and s). Numerals match the same streamlined geometry and sit comfortably alongside text, supporting a cohesive typographic voice.