Sans Normal Aflaf 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Malva' by Harbor Type, 'Equip' by Hoftype, 'Fact' by ParaType, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, packaging, modern, clean, sporty, confident, friendly, dynamic emphasis, modern utility, friendly clarity, oblique, rounded, smooth, open counters, crisp.
This typeface is a slanted sans with smooth, rounded curves and largely monolinear strokes. Letterforms show open apertures and generous counters, with a steady rhythm and clear silhouettes. Terminals are clean and mostly straight-cut, and the overall geometry leans toward circular and elliptical construction, especially in C/G/O and the numerals. Uppercase proportions feel stable and slightly wide in the round letters, while lowercase forms remain compact and readable with simple, contemporary shapes.
It works well for branding and marketing where a modern, active tone is needed, and it performs confidently in headlines, posters, and short editorial passages. The clear forms and steady spacing also suit packaging and product messaging where emphasis and quick readability matter.
The overall tone is contemporary and energetic, with an oblique posture that adds motion and emphasis without feeling aggressive. Its rounded construction and open forms keep it approachable, balancing a sporty feel with a clean, professional voice.
The design appears intended to deliver a modern sans voice with added dynamism from the slant, using rounded, low-friction shapes to stay friendly and legible. It aims for broad utility across display and text sizes while keeping a streamlined, contemporary character.
Spacing appears even in the sample text, supporting continuous reading while still feeling display-ready in larger sizes. Numerals match the letterforms well in weight and curvature, giving headlines and UI metrics a consistent texture.