Sans Normal Okrat 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Handil Pro' by Alifinart Studio, 'Aurore Grotesque' by Device, and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, pragmatic, strong presence, clear readability, contemporary branding, simple geometry, geometric, rounded, open, sturdy, high legibility.
A sturdy sans with broad proportions and rounded, geometric construction. Strokes are thick and even, with smooth curves and mostly straight terminals that read cleanly at display sizes. Counters are generous and open, and the lowercase maintains a clear, straightforward skeleton with minimal modulation. Overall spacing and rhythm feel stable and engineered, with a consistent, no-nonsense texture across lines of text.
Well-suited for headlines, posters, and large UI moments where strong presence and quick recognition are important. It also fits branding and packaging that need a contemporary, bold impression, and it can work for signage thanks to its open shapes and straightforward forms.
The tone is modern and confident, with a friendly clarity rather than a sharp or clinical feel. Its weight and wide stance give it an assertive, attention-grabbing voice that still remains approachable and easy to read.
The design appears intended as a bold, geometric workhorse for display typography—prioritizing clarity, solidity, and a contemporary voice with approachable rounded forms.
Round letters keep a near-circular feel, while diagonals in forms like A, V, W, and Y look firm and graphic. Numerals appear robust and simple, matching the letterforms in width and visual weight for a cohesive typographic color.