Sans Normal Utkuf 7 is a bold, very narrow, medium contrast, italic, normal x-height font visually similar to 'Norma' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, assertive, energetic, impact, emphasis, space-saving, motion, condensed, forward-leaning, high-ink, slanted terminals, compact.
This typeface is a compact, steeply slanted sans with dense letterforms and tight internal counters. Strokes feel confident and fairly uniform with subtle modulation, while terminals are clean and mostly sheared, reinforcing a forward-leaning rhythm. Curves are round and continuous, with streamlined joins and minimal detailing; the overall silhouette is tall and narrow, keeping words visually compressed and punchy. Numerals follow the same narrow, emphatic construction and read as sturdy, display-oriented figures.
Best suited to headlines, short bursts of text, and identity work where a condensed, high-impact look is desirable. It can work well on posters, packaging, and promotional graphics, especially when you want a sense of speed or emphasis in a limited horizontal space.
The overall tone is fast and forceful, suggesting motion and urgency through its strong slant and condensed proportions. It reads as contemporary and performance-minded, with an attention-grabbing presence that feels at home in competitive or high-energy contexts.
The design appears intended to provide a bold, space-saving display voice with a pronounced forward slant, balancing clean sans construction with enough stroke shaping to keep forms lively and recognizable at a glance.
Spacing appears calibrated for tight, headline-style setting: counters stay small and the shapes pack together, creating a dark, continuous texture in lines of text. The design’s strong diagonal stress can make longer passages feel intense, but it delivers a clear, cohesive impact when used at larger sizes.