Script Irmam 4 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, invitations, greeting cards, playful, friendly, whimsical, retro, inviting, handwritten charm, expressive display, friendly tone, decorative caps, looped, bouncy, rounded, fluid, calligraphic.
A lively, slanted script with rounded forms, looped entries, and a gently bouncy baseline. Strokes show moderate thick–thin modulation with soft, tapered terminals and occasional teardrop-like ends, giving the letterforms a brushed, handwritten feel. Capitals are prominent and decorative with generous swashes and curved spines, while lowercase letters are compact with frequent joins and simplified counters that keep word shapes smooth. Overall spacing is fairly tight and the rhythm is flowing, with subtle width changes from letter to letter that reinforce an organic, hand-drawn consistency.
Well suited to branding moments that benefit from a friendly signature-like voice, such as packaging labels, boutique logos, café menus, and social graphics. It performs best in headlines, short phrases, and accent text where the decorative capitals and looping connections can be appreciated without crowding.
The font conveys a cheerful, personable tone—more upbeat than formal—thanks to its looping gestures and soft curves. Its slightly retro, craft-oriented character feels approachable and expressive, lending text a warm, human presence rather than a polished corporate voice.
Designed to emulate neat, confident handwriting with a calligraphic slant and decorative capitals, balancing legibility with expressive flair. The intention appears to be an everyday script that feels handcrafted and upbeat while staying orderly enough for display text.
At larger sizes, the distinctive capitals and rounded joins read clearly and add charm; in longer passages or smaller settings, the dense joins and narrow letterforms can create darker word textures. Numerals follow the same informal, curvy style, blending naturally with the lowercase for casual settings.