Script Irmam 15 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, social media, greeting cards, invitations, friendly, whimsical, crafty, retro, welcoming, hand-lettered feel, approachability, playful display, casual elegance, bouncy, rounded, loopy, informal, smooth.
This script has a smooth, handwritten rhythm with rounded bowls, soft terminals, and gentle entry/exit strokes that create a flowing, slightly right-leaning line. Stroke widths are fairly even with modest thick–thin modulation, and many forms feature looped ascenders and compact, curved descenders. Uppercase letters are decorative but readable, with simplified swash-like starts and ends rather than long flourishes, while the lowercase maintains a consistent, bouncy baseline feel. Numerals match the casual cursive construction, staying open and rounded for quick recognition.
It works best for short-to-medium display copy where a friendly handwritten voice is desired—logos, boutique branding, labels, product packaging, social posts, quotes, and headings. It can also suit casual invitations or greeting-card style designs, especially when paired with a simple sans or understated serif for supporting text.
Overall, the tone is warm and personable, with a playful, crafted character that feels conversational rather than ceremonial. The rounded shapes and looping details give it a lighthearted, nostalgic charm suitable for approachable messaging.
The design appears intended to capture the spontaneity of hand lettering while remaining consistent enough for repeatable typesetting. Its compact cursive forms and restrained ornamentation suggest a focus on everyday charm—easy, upbeat, and broadly usable for cheerful display typography.
The sample text shows good continuity in word shapes with clear joins and ample interior space, helping legibility at display sizes. Capitals tend to stand out with more gesture and curvature, so mixed-case settings naturally create a lively texture and emphasis.