Sans Normal Ardaj 4 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, web design, editorial, signage, presentations, neutral, modern, clean, friendly, functional, legibility, versatility, clarity, contemporary tone, neutral voice, open apertures, rounded terminals, generous spacing, smooth curves, geometric influence.
A clean, contemporary sans with smooth, circular curves and straightforward, low-contrast strokes. Proportions feel broad and open, with ample internal space in letters like C, O, and e, and a notably tall x-height that keeps lowercase forms prominent. Terminals are mostly flat and tidy, while curves are gently rounded, producing an even, calm texture across lines. Figures are clear and steady, and overall spacing reads slightly generous for a relaxed, highly legible rhythm.
Well-suited to interface typography, web content, and general-purpose editorial work where clarity and a steady reading rhythm matter. The open shapes and tall lowercase make it effective for longer passages, while the broad, clean forms also hold up in headings, wayfinding, and presentation graphics.
The tone is neutral and approachable, with a modern, no-nonsense clarity. Its rounded geometry gives it a mild friendliness without becoming playful, making it feel practical and contemporary rather than technical or decorative.
The font appears intended as a versatile workhorse sans: clear, contemporary, and easy to read across a range of sizes. Its wide, open construction and restrained details suggest a focus on legibility and an even typographic texture for everyday communication.
The design maintains consistent stroke logic across uppercase and lowercase, with simple joins and a restrained, contemporary drawing. Wide letterforms and open counters help the sample text stay readable at display and text sizes, while the overall color remains even and composed.