Sans Normal Amlaz 16 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Priego' by Brenners Template and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: branding, ui, signage, headlines, posters, modern, neutral, friendly, corporate, clean, legibility, versatility, modernity, clarity, system design, geometric, rounded, monolinear, open apertures, large counters.
A sturdy sans with largely geometric construction and smoothly rounded bowls. Strokes are monolinear with squared terminals, producing a crisp, even texture in both uppercase and lowercase. Curves are generous and counters are large, giving forms like O, C, e, and a clear interior space; apertures remain relatively open for clarity. Proportions lean toward wide, stable lettershapes with straightforward joins and minimal quirks, creating an orderly rhythm in text and a confident presence in display sizes.
This font works well for brand identities that need a modern, straightforward voice, as well as UI labels and navigation where clarity matters. Its strong silhouette supports headlines and short statements, and the generous counters make it suitable for wayfinding and signage at a range of viewing distances.
The overall tone is contemporary and dependable, balancing a friendly roundness with a businesslike restraint. It reads as practical and approachable rather than expressive or decorative, suited to clean, modern visual systems.
The design appears intended to provide a clean, contemporary sans with geometric underpinning and high everyday legibility. It prioritizes consistency and a stable, confident texture, aiming to function reliably across both display and text-like settings.
Uppercase forms are clean and simplified with consistent stroke behavior, while the lowercase maintains a contemporary, compact silhouette with round dots and uncomplicated punctuation. Numerals appear similarly sturdy and clear, matching the letters’ even weight and broad curves.