Sans Normal Keloz 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'FS Me' by Fontsmith, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, friendly, modern, punchy, impact, motion, approachability, modernity, clarity, oblique, rounded, geometric, soft corners, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generous and continuous, with softly rounded terminals and minimal sharpening at joins. Proportions feel compact and sturdy, with slightly narrowed apertures and a consistent forward slant that creates a cohesive, right-leaning texture in paragraphs. The numerals follow the same robust, rounded logic, maintaining even color and strong silhouette at display sizes.
Best suited to headlines, short blocks of copy, and identity work where a bold, dynamic voice is needed. It performs well in posters, sports and lifestyle branding, packaging, and promotional graphics, especially where strong typographic color and an energetic slant help drive attention.
The overall tone is upbeat and assertive, combining a friendly roundness with a sense of motion from the oblique stance. It reads as contemporary and approachable rather than formal, projecting confidence and momentum.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of speed and friendliness. Its rounded geometry and consistent oblique angle suggest a focus on expressive display use while preserving straightforward legibility in larger text sizes.
The forward slant is prominent enough to shape line rhythm, producing a dynamic, continuous flow in mixed-case text. Counters remain open enough for clarity, while the heavy weight and rounded forms prioritize impact and visibility.