Sans Normal Idrut 1 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, casual, friendly, contemporary, informal, airy, approachability, motion, informality, clarity, rounded, monolinear, soft terminals, slanted, open counters.
A slanted sans with rounded, gently modulated strokes and smooth curves throughout. Letterforms are narrow overall with open apertures and generous internal space, giving the design an airy rhythm despite the compact set width. Terminals are mostly softened and slightly tapered, and curves transition cleanly into straighter stems without sharp corners. Numerals follow the same fluid, rounded construction, keeping a consistent texture across mixed text.
Well-suited to branding, packaging, and promotional materials where a friendly, contemporary voice is needed. It also works well for headlines, pull quotes, and short paragraphs in marketing or editorial contexts, especially when you want a light, flowing italic texture without a formal script feel.
The overall tone is relaxed and approachable, with an easy handwritten cadence while remaining clearly typographic. Its smooth, rounded forms and steady slant suggest friendliness and motion rather than formality, making it feel modern and conversational.
The design appears intended to provide a personable italic sans that reads quickly while adding warmth and motion. Its narrow footprint and rounded construction aim for a clean, modern look with an informal, human touch.
The oblique construction creates a forward-leaning flow in words, and the narrow proportions help lines look light and efficient. Round letters (such as o, e, and c) stay open and even, supporting clarity at display and short-text sizes where the italic angle becomes a primary stylistic cue.