Sans Normal Asrat 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, neutral, modern, friendly, utilitarian, versatility, clarity, modernity, readability, rounded, geometric, open counters, even color, plainspoken.
A clean sans with rounded, geometric construction and smooth continuous curves. Strokes are uniform and produce an even typographic color, while counters stay open and uncomplicated for steady legibility. The uppercase set reads compact and disciplined with circular O/C/G forms and straightforward diagonals, and the lowercase keeps a simple, contemporary structure with single‑storey a and g and short, pragmatic terminals. Figures are clear and familiar, with consistent weight and spacing that keeps lines of text orderly.
Well suited to interface labels, product UI, dashboards, and general-purpose communication where a quiet, modern sans is needed. It also works for editorial subheads and body copy at comfortable sizes, and for signage or wayfinding where open forms and steady spacing help readability.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-forward styling. Its rounded geometry softens the feel slightly, giving it a friendly, approachable voice while remaining matter-of-fact and functional.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel modern, but restrained enough to stay readable and unobtrusive in continuous text. Its simplified lowercase and even stroke behavior suggest an emphasis on clarity, consistency, and broad everyday usability.
The face maintains a stable rhythm across mixed case, with smooth joins and minimal idiosyncrasies. Curves appear carefully regularized, and the punctuation and numerals sit comfortably alongside text without drawing attention.