Sans Normal Arbuk 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice and 'Sweet Sans' and 'Sweet Sans Pro' by Sweet (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, practical, legibility, modern utility, clarity, versatility, neutral tone, open apertures, rounded terminals, soft geometry, clear numerals, even color.
A clean geometric sans with broad proportions and smooth, rounded curves. Strokes maintain an even thickness with minimal modulation, creating a steady typographic color. Letterforms lean on near-circular bowls (notably in O/C/G) paired with straight, simple joins and mostly horizontal/vertical stress. Terminals are generally blunt but softened by subtle rounding, and counters stay open and generous, supporting clarity at text and display sizes.
This font suits interface typography and product design where clean shapes and consistent stroke color help maintain clarity. Its wide, open forms also work well for branding, wayfinding, and headlines, while remaining calm enough for short-to-medium editorial text and presentation materials.
The overall tone is modern and neutral, with a slightly friendly warmth from the rounded curves and open shapes. It reads as straightforward and unpretentious—more utilitarian than expressive—while still feeling approachable and contemporary.
The design appears intended to deliver a dependable, contemporary sans with geometric simplicity and high everyday legibility. Its wide stance and open counters suggest a focus on clarity across sizes and contexts, favoring a neutral voice that adapts well to many applications.
Capitals are roomy and stable, with simple, highly legible constructions (e.g., a clear G spur and a Q tail that stays unobtrusive). Lowercase forms are single-storey where expected (a, g) and keep open apertures (c, e, s), producing an easy reading rhythm. Numerals are similarly geometric and clear, with smooth curves and consistent spacing.