Sans Normal Obmir 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Calton' by LetterMaker, 'Mister London' and 'Point Panther' by Sarid Ezra, 'TT Norms Pro' by TypeType, and 'Ambra Sans' and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, confident, retro, impact, approachability, clarity, display, rounded, soft terminals, compact, high impact, chunky.
A heavy, geometric sans with strongly rounded bowls and a compact, sturdy build. Curves are smooth and generous, while joins and corners are subtly softened, creating an overall “cut-from-solid” feel. Counters are relatively small for the weight, with notably round forms in C/O/Q and a single-storey a and g; the lowercase has short extenders and blocky stems that keep texture dense and even. Numerals are wide and weighty with simple, stable construction, reinforcing the font’s punchy rhythm in display settings.
Best suited to headlines, posters, and brand marks where strong presence and quick recognition are priorities. It also works well for packaging, signage, and promotional graphics, and can handle short bursts of text or punchy subheads when generous spacing and line height are available.
The tone is upbeat and approachable, combining assertive mass with rounded, friendly shapes. It reads as confident and attention-grabbing without becoming aggressive, and carries a slightly retro, headline-driven personality well-suited to bold messaging.
The font appears intended as a high-impact geometric sans that stays friendly through rounded construction and simplified shapes. Its heavy color and compact counters suggest a focus on bold display typography for modern, energetic communication.
The design maintains consistent stroke heft across curves and straights, with minimal modulation and an emphasis on simple geometric silhouettes. Tight internal spaces and broad letterforms increase visual presence, especially in all-caps and short words.