Sans Normal Keref 2 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Whitney' by Hoefler & Co.; 'NewLibris' by Hubert Jocham Type; 'Cantiga' by Isaco Type; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'PTL Minimala' by Primetype; and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, dynamic, assertive, contemporary, sporty, confident, emphasis, impact, motion, modern branding, slanted, compact, high-contrast joints, large counters, rounded terminals.
This typeface is a slanted, heavy sans with energetic forward-leaning construction and broadly rounded curves. Strokes are thick and smooth with moderate modulation at joins, producing clean, dark silhouettes and strong page color. Bowls and counters stay open and fairly generous for a heavy style, while diagonals (in letters like A, K, V, W, X, Y) feel crisp and tightly controlled. Uppercase forms read compact and sturdy; lowercase is more fluid, with single-storey a and g, a rounded-shoulder r, and a prominent, curved descender on y. Numerals are robust and rounded, with clear differentiation and a consistent italic slant across the set.
Best suited to short-to-medium text at display sizes where its weight and slant can carry emphasis—headlines, posters, brand wordmarks, promotional graphics, and sports or lifestyle packaging. It can also work for subheads and callouts where a confident, energetic typographic accent is needed.
The overall tone is fast, punchy, and modern, pairing a friendly roundness with a strong, emphatic weight. The italic angle adds momentum and a sense of motion, making the voice feel active and promotional rather than quiet or bookish.
The design appears intended to deliver bold, forward motion and high impact while keeping letterforms approachable through rounded geometry and open counters. It prioritizes strong readability in display contexts and a cohesive italic rhythm for emphasis-driven typography.
Spacing appears tuned for headline impact: the heavy strokes create strong presence while the open counters help prevent clogging. The slant is consistent across caps, lowercase, and figures, supporting cohesive emphasis in mixed-case settings.