Sans Normal Utgaf 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marat Sans' by Ludwig Type, 'Interval Next' by Mostardesign, 'Belle Sans' by Park Street Studio, 'Akagi' and 'Akagi Pro' by Positype, 'Modal' by Schriftlabor, 'Foundry Form Sans' by The Foundry, 'Multi' by Type-Ø-Tones, and 'Negotiate' by Typodermic (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui text, modern, dynamic, clean, friendly, informal, emphasis, modernity, approachability, readability, oblique, rounded, humanist, open apertures, smooth curves.
This typeface is a slanted sans with rounded, gently tapered strokes and smooth, continuous curves. Letterforms show open apertures and soft terminals rather than sharp cuts, giving counters a clear, airy feel. Capitals are broad and stable while keeping the same oblique angle, and the overall rhythm reads even and uncluttered. Numerals follow the same flowing construction, with curved forms and consistent stroke behavior that stays calm rather than calligraphic.
Well suited for branding and marketing work where a modern, friendly italic voice is needed, especially in headlines, posters, and packaging. It can also serve in UI accents, labels, and short-to-medium text where the slant adds emphasis without becoming decorative.
The overall tone is contemporary and approachable, with an energetic forward lean that suggests motion and ease. Its softened geometry keeps it friendly rather than technical, making it feel casual, upbeat, and straightforward.
The design appears intended as a versatile italic sans that balances clarity with a lively, forward-moving feel. Its rounded, open construction suggests an emphasis on readability and approachability while still providing a distinctive, energetic texture for emphasis and display.
The italic angle is consistent across the set, and the round letters (like C, O, S) emphasize smooth ellipses and open interior space. Diagonals (such as in K, V, W, X, Y) feel clean and decisive, helping headings look crisp while maintaining a relaxed, human touch.