Sans Normal Ohbut 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Remoto' by JAM Type Design, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, direct, high impact, clarity, versatility, approachability, geometric, rounded, sturdy, compact, high-impact.
A heavy, geometric sans with broad proportions and simple, confidently drawn curves. Strokes are monolinear with minimal modulation, and terminals are mostly blunt or softly rounded, producing a solid, even color. Counters are fairly open for the weight, with circular/elliptical bowls and smooth joins that keep shapes stable at display sizes. The lowercase is straightforward and compact, with a single-story ‘a’ and ‘g’ contributing to a contemporary, accessible silhouette, while figures are large and sturdy with clean, uncomplicated forms.
Best suited to headlines, posters, and short-form messaging where strong presence and quick legibility matter. It also works well for branding, packaging, and wayfinding/signage applications that benefit from sturdy shapes and a clear, contemporary voice.
The overall tone is modern and assertive without feeling aggressive. Its rounded geometry and uncomplicated letterforms read as approachable and practical, making it feel contemporary and dependable rather than stylized or quirky.
The design appears intended as a versatile, high-impact sans for modern communication—balancing geometric clarity with approachable roundness. It emphasizes even typographic color, simple construction, and reliable readability for prominent text settings.
The typeface maintains a consistent rhythm and weight distribution across caps, lowercase, and numerals, prioritizing uniform texture over calligraphic nuance. The boldness compresses interior space in smaller apertures, so it naturally favors larger sizes or generous tracking when used in dense settings.