Sans Normal Kades 3 is a bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, advertising, energetic, sporty, modern, friendly, assertive, impact, momentum, clarity, modernity, approachability, oblique, rounded, geometric, chunky, compact.
This typeface is a heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes stay largely uniform, with clean terminals and softly curved joins that give the letters a sturdy, geometric feel. Counters are generously open in rounded forms (like o, e, p), while diagonals and angled cuts add momentum across the set. The lowercase shows a notably tall x-height and compact ascenders/descenders, creating a dense, highly legible block of text with a strong forward slant.
It performs best in short-to-medium display settings where impact and momentum matter, such as headlines, posters, brand marks, packaging callouts, and promotional graphics. The tall lowercase and open counters help it remain readable at larger paragraph sizes, but it is most convincing when used to deliver punchy, high-contrast messaging through scale and spacing.
The overall tone is energetic and contemporary, with a confident, action-oriented presence. Its rounded geometry keeps it approachable, while the strong weight and slant push it toward a sporty, attention-grabbing voice. The result feels direct and upbeat rather than formal or delicate.
The design appears intended to deliver a modern, high-impact sans that reads quickly and feels dynamic through its oblique stance and wide proportions. Its rounded geometry and consistent stroke weight suggest a focus on clarity and bold presence, making it well-suited for contemporary commercial and editorial display typography.
In text, the heavy weight and oblique angle produce a strong horizontal flow, and the wide set reinforces a bold headline rhythm. Numerals appear sturdy and simplified with consistent stroke thickness, matching the letters for cohesive display use.