Sans Normal Lirub 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'Conamore' by Grida, 'Croma Sans' and 'Qubo' by Hoftype, 'Camphor' by Monotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, confident, modern, punchy, impact, motion, attention, brand voice, display, slanted, rounded, compact, graphic, sturdy.
A heavy, slanted sans with broad, rounded shapes and a compact internal rhythm. Strokes are uniformly thick with minimal contrast, producing dense counters and strong silhouettes. Curves are smooth and geometric, while joins and terminals stay clean and largely unadorned, giving the forms a blunt, engineered feel. The overall fit is substantial and steady, with consistent forward momentum across both caps and lowercase.
This style suits headlines and short display lines where strong emphasis and quick recognition are needed. It’s well matched to sports and fitness branding, energetic advertising, bold packaging, and logo wordmarks that benefit from a robust, slanted sans presence.
The tone is assertive and high-impact, with a dynamic, forward-leaning voice that reads as active and performance-driven. Its bold presence and rounded geometry give it a contemporary, approachable toughness—more energetic than formal, and designed to grab attention quickly.
The design appears intended to deliver maximum visual impact with a fast, athletic cadence, pairing geometric roundness with a strong forward slant. It prioritizes bold shapes and clarity at display sizes, aiming for modern branding versatility with a distinctly energetic attitude.
Round letters like O/C/G read particularly full and stable, while diagonals (A/V/W/X/Y) emphasize the font’s directional slant. Numerals are similarly weighty and simplified, matching the letterforms’ solid, no-nonsense construction.