Sans Normal Yalu 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'PF Das Grotesk Pro' by Parachute, 'Core Sans E' by S-Core, 'News Gothic SB' and 'News Gothic SB Vietnam' by Scangraphic Digital Type Collection, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, stickers, playful, handmade, rugged, friendly, casual, handmade texture, informal voice, display impact, craft aesthetic, chunky, blunt, soft-cornered, textured, irregular.
A chunky sans with simplified, rounded construction and blunt terminals. Strokes are heavy and fairly even, with minimal contrast, but the outlines are intentionally irregular—edges wobble and corners look slightly eroded, creating a stamped or brush-ink texture. Counters are open and round, apertures are generous, and the overall spacing feels loose and lively, with small variations in width and curve that keep the rhythm from looking mechanical.
Best suited for short-to-medium headlines where its textured edges and heavy color can do the work—posters, labels, covers, and brand marks that want a handmade or screen-printed feel. It can work for brief body copy at comfortable sizes, but the rough outline texture is most effective when given enough scale to show its character.
The texture and uneven contours give it a warm, informal voice—more handmade than engineered. It reads as cheerful and approachable, with a slightly gritty, DIY energy that suggests craft, posters, or playful packaging rather than corporate polish.
Designed to deliver a bold, friendly sans voice with deliberate imperfection, emulating hand-inked or stamped lettering. The goal appears to be high visual impact with an artisanal, casual texture while keeping letterforms straightforward and readable.
Uppercase forms are broad and steady with softly squared curves, while lowercase maintains a sturdy, compact feel with clear bowls and shoulders. Numerals are simple and robust, matching the same roughened edge quality for consistent texture across mixed text.