Sans Normal Mudov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, labels, friendly, retro, playful, punchy, headline, attention, approachability, retro feel, impact, rounded, chunky, soft corners, compact, bouncy.
A heavy, rounded sans with chunky strokes and softly blunted terminals. Curves are full and circular, counters are tight, and joints are smoothly transitioned, giving the alphabet a compact, high-impact silhouette. The lowercase shows single-storey forms (notably the a) and a simple, sturdy construction; the t has a short crossbar and the i/j use large, round dots. Overall spacing reads slightly tight in text, reinforcing a dense, poster-like color on the page.
Best suited for short text where strong presence matters—headlines, posters, packaging, labels, and bold brand marks. It can also work for playful UI banners or social graphics, while longer paragraphs may feel heavy due to its dense color and tight counters.
The letterforms feel upbeat and approachable, with a retro display energy that reads more fun than formal. Its soft geometry and thick rhythm create a friendly, confident tone suited to bold statements and attention-grabbing messaging.
The design appears intended as a bold, rounded display sans that maximizes legibility at large sizes while projecting warmth and personality. Its simplified, sturdy shapes and soft terminals suggest an aim toward friendly branding and retro-leaning promotional typography.
Round characters like O/C/G and the numerals lean toward near-circular shapes, while diagonals (V/W/X/Y) are thick and assertive, keeping contrast between shapes minimal and maintaining a uniform weight impression. The overall texture in the sample paragraph is dark and continuous, prioritizing impact over airy readability.