Sans Normal Osmuh 11 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Baustil' by Aspro Type and 'Beatrice Deck', 'Beatrice Headline', and 'Beatrice Standard' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, sporty, maximum impact, brand voice, display clarity, modern simplicity, geometric, rounded, blocky, high-ink, soft corners.
This typeface is a heavy, wide sans with predominantly geometric construction and smooth, rounded curves. Strokes are thick and steady with minimal taper, producing dense counters and strong silhouette clarity. Terminals are generally clean and blunt, while bowls and rounded letters (O, C, G, e, o) feel circular and compact inside, emphasizing a high-ink, poster-ready look. The lowercase is simple and sturdy with a single-storey a and g, and overall spacing reads even and stable at display sizes.
It performs best in large-scale applications where its mass and width can create immediate impact—such as headlines, campaign graphics, posters, product packaging, and storefront or wayfinding signage. It can also work for short subheads and bold UI moments where strong emphasis is needed.
The tone is assertive and contemporary, with a friendly, approachable roundness that keeps the weight from feeling harsh. It carries a bold, energetic rhythm suited to attention-grabbing headlines, with a slightly sporty, brand-forward character.
The design appears intended as a modern, high-impact sans that prioritizes bold presence and straightforward legibility. Its geometric curves and simple lowercase forms suggest a focus on versatile branding and display typography where clarity and personality need to read quickly.
Circular forms are particularly dominant, and the numerals follow the same chunky, geometric logic for a cohesive alphanumeric set. The design favors impact over delicate detail, maintaining consistent weight and clear shapes across letters and figures.