Sans Normal Orlab 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype and 'Entendre' and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, utilitarian, impact, clarity, modernity, robustness, rounded, compact, blocky, clean, sturdy.
A heavy, compact sans with broadly rounded bowls and clean, uncluttered shapes. Curves are smooth and geometric, while joins and terminals stay straightforward and mostly flat, giving the letters a sturdy, poster-like presence. Counters are relatively tight (notably in e, a, and 8), and the overall rhythm is dense and even, prioritizing strong silhouettes and consistent color in text.
Best suited for high-impact display roles such as headlines, posters, and brand marks where a dense, confident voice is needed. The weight and compactness also make it effective for packaging, wayfinding, and short UI labels that benefit from strong presence and quick recognition.
The tone is bold and direct, with an approachable friendliness coming from the rounded forms and soft curves. It reads as contemporary and practical rather than elegant, projecting confidence and impact without feeling sharp or aggressive.
The design appears intended to deliver maximum punch and legibility through simple geometry, tight spacing tendencies, and robust letterforms. It aims for a contemporary, versatile workhorse feel—friendly enough for consumer contexts while bold enough for attention-grabbing typography.
Uppercase forms are broad and stable, with simple construction and minimal modulation. Lowercase shows compact proportions with clear, conventional skeletons, keeping readability intact at display sizes while remaining visually weighty. Numerals follow the same stout, rounded construction for consistent emphasis across mixed content.