Sans Normal Orlow 16 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, 'Morandi' and 'Prelo Condensed' by Monotype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, confident, approachable, impact, approachability, modernity, playfulness, clarity, rounded, soft corners, chunky, compact, high x-height.
A heavy, rounded sans with broad, even strokes and a high x-height that keeps lowercase forms large and prominent. Curves are full and smooth, with subtly softened joins and terminals that avoid sharpness, giving the shapes a robust, chunky feel. Counters are relatively tight (notably in letters like e, a, and s), and the overall rhythm is dense and punchy, with clear, straightforward construction in both uppercase and lowercase. Numerals match the letterforms in weight and roundness, reading as sturdy, display-oriented figures.
Best suited to headlines and short-form text where its weight and rounded geometry can carry personality—such as posters, branding systems, packaging, and attention-grabbing signage. It can also work for UI labels or social graphics when you want a friendly, high-impact voice, especially at medium-to-large sizes.
The tone is bold and friendly, leaning casual and contemporary rather than formal. Its soft geometry and chunky presence feel welcoming and energetic, with a playful edge that still communicates confidence and clarity.
This font appears designed to deliver maximum impact with an approachable, rounded voice—prioritizing bold silhouettes, compact counters, and a high-x-height structure for clear, energetic display typography.
The design emphasizes strong silhouettes and compact internal space, which helps it hold together at large sizes but can make the darkest areas feel dense in longer passages. Uppercase shapes read solid and assertive, while the lowercase maintains an approachable, rounded character suitable for upbeat messaging.