Sans Normal Aflay 17 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Kolka' by Andrejs Kirma, 'Capitana' by Floodfonts, 'Noah' by Fontfabric, 'CF Panoptik' by Fonts.GR, and 'Grava' by Positype (names referenced only for comparison).
Keywords: user interfaces, branding, editorial, posters, packaging, modern, friendly, lively, clean, approachable, readability, warmth, momentum, versatility, rounded, humanist, oblique, soft terminals, open counters.
A rounded, oblique sans with smooth curves, soft terminals, and a gently tapered, humanist feel. Strokes stay visually even, with generous rounding at joins that keeps the silhouette calm and cohesive. The proportions lean compact in the lowercase, with relatively short extenders and a modest x-height, while caps remain clear and stable. Overall spacing reads comfortable and readable, with open counters and straightforward forms that stay crisp in text.
Works well for UI labels, app and web headings, and product branding where a friendly slant helps create momentum. It can also handle short-to-medium editorial passages, pull quotes, and marketing copy, especially when a modern sans needs a warmer, less rigid voice.
The slanted posture and rounded construction give the face an energetic, conversational tone without becoming playful or decorative. It feels contemporary and friendly, suited to brands and interfaces that want warmth while still reading as clean and professional.
Likely designed to provide a contemporary sans-serif with an inherent forward motion and approachable rounded geometry. The goal appears to be everyday versatility—clear forms for practical reading—paired with a distinctive oblique stance for emphasis and character.
The italics are integrated as a true oblique style rather than a calligraphic script, keeping letterforms simple and consistent across caps, lowercase, and numerals. Numerals appear clear and robust, with rounded shapes that align well with the softened sans construction.