Sans Normal Moloh 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, bold, impact, approachability, display clarity, retro flavor, rounded, heavyweight, soft corners, compact counters, blocky.
A heavyweight sans with broad, rounded shapes and a distinctly chunky rhythm. Curves are built from near-circular bowls and softened corners, while straight strokes terminate in blunt, squared ends, creating a sturdy, poster-like texture. The lowercase is large and prominent, with compact apertures and counters that stay open enough to read but contribute to a dense, ink-rich silhouette. Numerals follow the same rounded, blocky construction, keeping a consistent color and presence across mixed text.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where its weight and rounded structure can do the work. It also performs well for signage or display UI moments that need a friendly, assertive voice, especially when set with comfortable tracking and ample line spacing.
The overall tone is upbeat and approachable, pairing a strong, emphatic voice with soft, rounded geometry. It evokes a casual retro headline feel—confident and attention-grabbing without turning sharp or aggressive.
The design appears intended to deliver maximum impact and readability at display sizes through thick strokes, simplified shapes, and rounded forms that feel inviting. Its consistent, sturdy construction suggests a focus on bold communication—optimized for attention and a distinctive, fun-forward identity.
In running text, the dense stroke mass and tight internal spaces create a strong typographic “color,” making it most effective when given generous size, spacing, or contrast against the background. Round letters like O/C/G and the bulbous lowercase forms emphasize a bubbly, cartoon-adjacent personality while remaining firmly within a clean sans framework.