Sans Normal Ohnuy 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'BR Segma' by Brink, 'Chesna Grotesk' by Horizon Type, 'Mazzard' by Pepper Type, 'Manifestor' by Stawix, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, robust, clean, impact, clarity, modernity, approachability, versatility, geometric, rounded, sturdy, compact, high-impact.
A heavy, geometric sans with broad proportions and clean, low-modulation strokes. Curves are built from near-circular bowls with smooth joins, while terminals and corners are decisively cut, keeping the silhouettes crisp at display sizes. Uppercase forms read steady and blocky with generous width; lowercase keeps a straightforward, single-storey construction (notably the a and g) and round counters that stay open despite the weight. Figures are similarly wide and bold, with simple, strongly contoured shapes and consistent stroke endings.
Best suited to headlines, posters, and prominent UI or wayfinding where impact and quick recognition matter. It also fits branding and packaging that want a modern, friendly geometric feel, and works well for short bursts of text, callouts, and labels at larger sizes.
The overall tone is direct and approachable—confident without feeling aggressive. Its rounded geometry gives it a friendly, contemporary voice, while the heavy weight and broad stance add authority and immediacy.
Likely designed as a bold, geometric workhorse for display typography—prioritizing clear silhouettes, consistent curves, and a strong typographic presence across letters and numerals.
The design emphasizes stable horizontals and symmetrical, circular structure (O/C/Q and related forms), producing an even rhythm in text. In the sample setting, the strong weight creates dense color and prominent word shapes, favoring short lines and large sizes where the geometry can breathe.