Sans Normal Askam 16 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Futura Now' by Monotype and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, web body, editorial, signage, presentations, clean, neutral, modern, friendly, functional, utility, clarity, modernity, versatility, geometric, rounded, open apertures, even rhythm, high legibility.
A clean geometric sans with round, even bowls and largely uniform stroke thickness. Curves are smooth and circular, while terminals are crisp and straight, creating a tidy, contemporary texture. Proportions feel balanced and steady, with open counters and clear differentiation between similar forms (e.g., O/0 and I/l). The overall spacing and shapes produce an orderly, consistent rhythm in both capitals and lowercase.
This font suits interface and web typography where clarity and a stable rhythm are important, and it performs well in short to medium-length reading at typical text sizes. Its geometric simplicity also works for signage, wayfinding, and presentations, while the clean letterforms make it a reliable choice for general editorial and brand communications.
The tone is neutral and modern, leaning friendly through its rounded forms and open shapes rather than sharp, technical detailing. It reads as straightforward and dependable, with a calm, contemporary presence suited to everyday communication.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and visual consistency. Its geometric construction and restrained detailing suggest a goal of modern neutrality—adaptable across digital and print contexts without drawing attention away from content.
Capital forms are simple and geometric, with wide circular letters (C, G, O, Q) and straightforward diagonals (V, W, X, Y). Lowercase maintains the same clean construction, with single-storey-style simplicity in several forms and minimal ornamentation, keeping the text color even at paragraph sizes. Numerals match the letterforms with rounded, clear shapes and a consistent visual weight.