Sans Normal Asrej 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, web apps, branding, signage, editorial, modern, clean, friendly, neutral, tech, versatility, readability, modernization, systematic design, geometric, rounded, open counters, low contrast, crisp terminals.
This is a geometric sans with low stroke contrast and smooth, round construction throughout. Curves are drawn with a consistent, even rhythm, producing clean circular bowls in letters like O, C, and G, and a tidy, straightforward skeleton in straight-sided forms such as E, F, H, and N. Terminals are largely simple and crisp, while joins remain controlled and uncluttered. Lowercase forms feel contemporary and readable, with open apertures and clear differentiation between similar shapes; numerals follow the same restrained geometry and maintain consistent color in text.
It works well for UI and web typography where clarity and a steady text color are important, including dashboards, menus, and product interfaces. The clean geometry also suits contemporary branding systems, wayfinding and signage, and editorial layouts that want a modern, neutral sans for headlines and supporting copy.
The overall tone is modern and approachable: polished enough for interface and product work, but not cold or overly technical. Its rounded geometry and calm rhythm give it a friendly neutrality that supports a wide range of messages without calling attention to itself.
The design appears intended as a versatile, contemporary sans centered on geometric round forms and straightforward letter construction. Its emphasis on clean curves, open counters, and consistent rhythm suggests a focus on everyday readability and broad applicability across digital and print contexts.
Spacing and proportions appear balanced, with steady texture across longer lines of text. The design leans on circular bowls and clean straight strokes to create a consistent, dependable voice at both display sizes and in paragraph settings.