Sans Normal Akkup 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design and 'Eloque' by Prestigetype Studio (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, playful, clean, approachable, approachability, clarity, impact, modern branding, rounded, soft terminals, geometric, high contrast forms, compact counters.
A heavy, rounded sans with smooth curves and softened joins that keep the texture even and contemporary. The letterforms lean on geometric construction—clean circles and straight stems—while maintaining subtle, friendly rounding at terminals and corners. Bowls and counters are generally compact, with consistent stroke presence that produces strong, solid silhouettes in both uppercase and lowercase. Numerals follow the same stout, rounded logic and read clearly at display sizes.
Best suited for headlines and short-to-medium blocks where strong presence and friendliness are desired, such as brand identities, packaging, posters, and retail or wayfinding signage. The robust shapes and compact counters help it hold up well in high-impact layouts and large-scale applications.
The overall tone is warm and approachable, combining a modern, no-nonsense structure with playful roundness. It feels confident and friendly rather than severe, making it suitable for communication that aims to be clear but not overly formal.
The design appears intended as a contemporary rounded sans that prioritizes impact and clarity while softening the tone through rounded geometry. It aims to deliver confident readability with a welcoming, modern personality.
Uppercase shapes are broad and stable with simple, open forms, while the lowercase keeps a tidy, contemporary rhythm with rounded shoulders and clean apertures. The dot on the lowercase i/j is a clear, circular mark, and the punctuation in the sample text matches the same sturdy, rounded voice.