Sans Normal Okrul 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type, 'Core Sans G' and 'Core Sans GS' by S-Core, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, posters, friendly, modern, clean, approachable, confident, clarity, approachability, modernity, versatility, simplicity, rounded, geometric, soft terminals, open apertures, large counters.
A rounded geometric sans with sturdy strokes and smooth, circular curves. Letterforms show generous counters and open apertures (notably in C, S, and e), with a clear, even rhythm that stays consistent across uppercase, lowercase, and numerals. Terminals are mostly straight or softly finished rather than sharply cut, and joins are clean and simplified, giving the shapes a tidy, contemporary silhouette. The lowercase leans toward single-storey construction where expected (a, g), and the numerals are compact and highly legible with broad bowls and clear differentiation.
Well-suited to brand identities that want a modern, approachable voice, as well as headline and display work where the rounded geometry can read clearly at size. The clean structure and open forms also make it a strong option for UI labels, product packaging, and promotional graphics that need legibility with a friendly tone.
The overall tone is friendly and contemporary, balancing a soft, approachable warmth with a confident, no-nonsense presence. Its rounded geometry feels inviting and informal without becoming playful or quirky, making it read as modern and serviceable.
The design appears intended to deliver a contemporary geometric sans that prioritizes clarity and ease of reading while keeping the shapes soft and welcoming. It aims for versatility across display and practical communication settings, with simplified construction and consistent proportions for dependable typography.
Spacing appears comfortable and even, supporting solid word shapes in running text. The cap forms are straightforward and stable, while curved letters maintain smooth continuity and consistent optical weight, helping the face stay clear at larger headline sizes as well as in short text blocks.