Serif Flared Emra 15 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, headlines, classic, literary, refined, warm, readability, classic tone, warmth, editorial voice, typographic stability, bracketed, open counters, soft terminals, calligraphic, bookish.
A traditional serif with gently flared stroke endings and softly bracketed serifs that give the forms a subtly calligraphic build. Strokes show measured contrast and smooth transitions into terminals, with rounded joins and open counters that keep the texture readable at text sizes. Proportions lean slightly wide in round letters, while capitals feel sturdy and balanced, producing an even, comfortable rhythm across words and lines.
Works well for book interiors, essays, and editorial layouts where a classic serif voice and comfortable reading rhythm are priorities. It can also support magazine typography and brand systems that want an established, cultured tone, with enough presence for titles and subheads without becoming overly decorative.
The overall tone is classic and literary, with a calm, trustworthy presence suited to long-form reading. The flared shaping and soft terminals add warmth and a hint of humanist character, avoiding a cold or overly technical feel. It comes across as refined and familiar rather than trendy.
The design appears intended as a contemporary take on a classic book serif, emphasizing readability and an inviting texture while using flared endings and soft bracketing to add character. It aims to feel authoritative yet approachable, suitable for both extended text and polished display settings.
Capitals present clean, stable silhouettes with traditional serif detailing, and the lowercase maintains a steady color with clear differentiation between similar shapes. Numerals appear text-friendly and well integrated with the letterforms, contributing to a cohesive page texture in paragraphs.