Slab Square Etsu 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, kids media, playful, retro, chunky, cartoonish, friendly, impact, nostalgia, approachability, display, whimsy, soft corners, blunted serifs, bouncy rhythm, compact counters, heavy color.
A heavily weighted slab-serif with broad proportions and a lively, irregular silhouette. Strokes are thick and rounded off at corners, with blunt, square-ended slabs that feel slightly flared and hand-cut rather than strictly geometric. Counters tend to be tight, producing dense texture and strong page color, while the overall rhythm stays upright and steady. The lowercase shows a robust, rounded construction with prominent bowls and short, sturdy terminals, and the numerals match the same chunky, sculpted presence.
Best suited to display settings such as posters, headlines, product packaging, and branding marks where a bold, friendly voice is desired. It can also work for short bursts of copy in playful contexts (events, entertainment, children’s media), but its dense color and tight counters make it less ideal for long-form reading at small sizes.
The font reads as bold, buoyant, and characterful, evoking vintage display lettering with a humorous, approachable tone. Its wobbly, hand-rendered feel adds warmth and informality, making it more expressive than neutral.
The design appears intended to deliver maximum visual punch with a nostalgic, hand-hewn slab-serif personality, prioritizing charm and recognizability over strict regularity. Its wide stance and softened, blunted details suggest a goal of creating an inviting, poster-ready display face.
At text sizes it creates a dark, emphatic block of type, with the irregular edge shaping contributing to a handmade poster aesthetic. The tight internal spaces and heavy slabs suggest it will be most comfortable where impact matters more than fine detail.