Slab Contrasted Wipo 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, western, circus, poster, retro, chunky, display impact, vintage revival, wood-type feel, theatrical tone, high presence, slab serif, bracketed, ink-trap, beaked terminals, soft corners.
A heavy, chunky slab-serif with compact counters, broad proportions, and a strong, poster-like silhouette. Serifs are bold and often bracketed into the stems, with distinctive notched/ink-trap-like cut-ins at joins and inside corners that keep the shapes from clogging at display sizes. Curves are rounded but controlled, producing bulbous bowls and a firm, squared-off rhythm in letters like E, F, and T. Lowercase shows a tall x-height with stout verticals and short extenders, while numerals follow the same wide, weighty construction for a consistent blocky color.
Best suited to large-format display work such as posters, headlines, event graphics, and signage where its bold slabs and cut-in detailing can be appreciated. It can also work for branding and packaging that want a vintage, wood-type feel, especially in short phrases or stacked titles.
The overall tone feels showy and theatrical, with clear nods to vintage wood type and Americana display lettering. Its mass and carved-in details suggest a confident, slightly playful voice that reads as bold, nostalgic, and attention-grabbing rather than refined.
The design appears intended to reinterpret classic slab-serif display lettering with extra weight and carved corner details, delivering strong impact and a recognizable vintage personality. The added notches and robust serifs likely aim to preserve clarity while amplifying the decorative, show-poster character.
The triangular notches and interior cutaways create a distinctive texture in text lines, adding sparkle and separation between strokes. Spacing appears designed for headline use, where the heavy forms and strong serifs can hold their shape and maintain legibility.