Sans Superellipse Hurap 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Chubbét' by Emboss, 'Muller Next' by Fontfabric, 'JH Oleph' by JH Fonts, 'Azbuka' by Monotype, 'DINosaur Sharp' by Type-Ø-Tones, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, sturdy, impact, approachability, modernity, display legibility, brand voice, rounded, soft corners, blocky, compact, geometric.
A heavy, rounded sans with compact proportions and a distinctly soft-rectangular (superellipse) construction. Strokes are uniform and dense, with broad shoulders and gentle corner rounding that keeps forms from feeling sharp. Counters tend to be small-to-moderate and cleanly cut, while terminals are mostly blunt, producing a solid, poster-like texture. The overall rhythm is steady and stable, with round letters leaning toward squarish bowls and straight-sided curves, creating a consistent, geometric silhouette across uppercase, lowercase, and numerals.
Best suited to headlines, short statements, and brand expressions where a strong, friendly voice is needed. It performs well on posters, packaging, signage, and logo-like wordmarks, and can also work for UI callouts or labels when used at comfortable sizes with generous leading.
The design reads as friendly and contemporary, with an approachable softness that tempers its strong weight. Its chunky shapes and rounded corners add a playful, informal tone while still feeling confident and deliberate—more energetic than neutral, but not quirky or decorative.
The letterforms appear intended to deliver maximum impact with a warm, modern character—combining geometric, rounded-rectangle construction with simplified detailing for clarity at display sizes. The consistent stroke weight and softened corners suggest an emphasis on bold presence without harshness.
The uppercase set feels especially bold and compact, with simplified, high-impact shapes. Numerals match the same rounded-rectilinear logic, giving figures a unified, signage-ready presence. In longer lines, the heavy color builds quickly, so spacing and line height become important for maintaining clarity.