Sans Normal Nomol 17 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'FS Koopman' by Fontsmith, 'Jouter Sans' by Groteskly Yours, 'Pais' by Latinotype, 'Founder' by Serebryakov, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, approachability, modernity, display, rounded, blocky, heavyweight, high-impact, compact counters.
A heavy, geometric sans with broad proportions and emphatic strokes. Curves are built from near-circular bowls and smooth arcs, while terminals are predominantly square-cut, producing a sturdy, blocky silhouette. Counters are relatively compact and apertures are modest, giving the face a dense, high-ink rhythm that stays clean and consistent across letters and numerals. The lowercase is large and robust, with simple, single-storey forms and minimal stroke modulation, supporting strong legibility at display sizes.
Best suited for headlines, posters, and brand marks where maximum impact and clarity are needed. It also works well for packaging and signage that benefit from bold shapes and quick readability, especially in short to medium-length text blocks.
The overall tone is assertive and upbeat, combining a utilitarian boldness with approachable roundness. It reads as contemporary and promotional, with a slightly playful friendliness rather than a severe industrial feel.
Likely intended as a modern, high-impact sans for display typography, emphasizing strong silhouettes, straightforward geometry, and a friendly rounded voice that remains highly legible when set large.
The design maintains consistent geometry across rounds (C, O, G) and straights (E, F, H), creating a stable texture in paragraphs and headlines. Numerals match the letterforms in weight and presence, reinforcing a cohesive, attention-grabbing palette for mixed text.