Sans Normal Naret 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, retro, friendly, punchy, impact, approachability, retro display, high visibility, brand voice, rounded, soft corners, compact counters, heavy terminals, blocky.
A heavy, wide sans with rounded geometry and softly squared corners. Strokes are consistently thick with moderate modulation, and many joins and terminals end in broad, blunt shapes that give letters a carved, cutout feel. Counters tend to be compact and often display small, rounded apertures, while curves (C, O, S) stay smooth and full, balancing the more block-like straight-sided forms (E, F, H, N). The overall rhythm is sturdy and dense, with a strong baseline presence and wide silhouettes that fill space quickly.
Best suited to display contexts where mass and presence are desirable: headlines, posters, packaging, and bold brand marks. It can work for short blurbs or callouts, but the dense texture and compact counters suggest avoiding long passages at small sizes.
The tone is bold and upbeat, mixing friendly roundness with a slightly quirky, poster-like heft. Its wide proportions and chunky shapes convey confidence and a playful, retro-leaning personality that feels attention-seeking rather than formal.
This design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining wide, simplified letterforms and heavy strokes to create a memorable, approachable display sans for attention-grabbing typography.
The set shows a clear preference for large, simplified forms and tight internal spaces, which boosts impact but reduces delicacy. Numerals and lowercase share the same broad, heavyweight construction, making the texture very dark and uniform in paragraphs while remaining highly legible at display sizes.