Sans Normal Panam 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, 'Neue Rational Narrow' by René Bieder, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, soft, impact, approachability, display clarity, modern simplicity, rounded, bulky, compact, bouncy, blunt.
A heavy, rounded sans with broad strokes, soft corners, and generally closed counters that give it a compact, punchy silhouette. Curves are smooth and generous (notably in C, G, O, and S), while terminals tend to be blunt and slightly softened rather than sharply cut. Proportions feel sturdy and slightly condensed in places, with simplified, geometric construction and minimal internal detailing; the numerals match the same chunky, rounded rhythm for a cohesive set.
Best suited to headlines and display typography where its chunky, rounded shapes can read clearly and project personality. It works well for branding, packaging, and signage that benefit from a friendly, bold voice, and for short UI labels or badges where a compact, high-impact wordmark-like texture is desirable.
The overall tone is approachable and upbeat, combining a friendly softness with a strong, attention-grabbing weight. It reads as casual and modern, with a subtly retro, “bubble” sensibility that keeps it from feeling corporate or austere.
The design appears intended to deliver maximum visual impact with a warm, approachable character—using simplified geometric forms, rounded corners, and dense stroke weight to create a confident display sans that stays friendly rather than aggressive.
At larger sizes the rounded joins and tight apertures create a solid, blocky texture with strong page presence. In dense settings, the heavy color and relatively small openings can make forms feel packed, so spacing and size choice will strongly affect clarity.