Serif Other Dera 10 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, book covers, playful, vintage, whimsical, folksy, storybook, attention grab, nostalgia, decorative flair, themed display, curly terminals, bracketed serifs, ball terminals, ornate, rounded.
A decorative serif with hefty, rounded forms and strongly bracketed serifs. Strokes show pronounced thick–thin modulation, with teardrop and ball-like terminals and frequent curled, inward-facing hooks on arms and spurs. Counters are relatively compact and the overall rhythm is bouncy, with slightly irregular, hand-cut energy despite consistent construction across the set. The lowercase is sturdy and legible at display sizes, while capitals feature more ornamental curls and swelling joins, giving them extra emphasis.
Best suited to display applications where personality is the priority: posters, titles, logos, packaging, and short headline copy. It can work for themed materials that call for a vintage or whimsical tone, while long passages of small text may feel visually busy due to the ornate terminals and tight counters.
The face conveys a cheerful, old-time character—part circus poster, part storybook title. Its curl-tipped details and soft, swollen shapes feel friendly and theatrical rather than formal, adding a sense of charm and mischief to headlines.
The design appears intended to deliver a strong, attention-getting serif with ornamental curls and a nostalgic, hand-crafted flavor. It prioritizes distinctive letter silhouettes and decorative terminal behavior to create a memorable, characterful voice in display typography.
Distinctive curled terminals appear throughout (notably on several capitals and on letters like j, y, and z), creating a recognizable silhouette. Numerals are equally bold and stylized, matching the alphabet with rounded weight and decorative terminals, which helps maintain a consistent voice in mixed typography.