Sans Superellipse Hiret 10 is a very bold, very narrow, low contrast, upright, short x-height font visually similar to 'Political Poster JNL' by Jeff Levine and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, quirky, retro, punchy, friendly, standout display, quirky voice, compact impact, retro flavor, condensed, rounded corners, blocky, wavy baseline, soft-angled.
A condensed, heavy sans with rounded-rectangle construction and subtly irregular contours. Strokes remain largely uniform, with softened outer corners and occasional pinch points that give curves a slightly chiseled, hand-cut feel. The fit is tight and compact, while individual glyphs show gentle width and vertical rhythm variation that creates a lively, uneven texture in words. Counters tend to be small and enclosed, and terminals are mostly blunt, keeping the overall silhouette dense and poster-ready.
Best suited to short, high-impact settings such as headlines, posters, bold packaging, and characterful branding where its compact width and dense color can work as a graphic element. It also fits signage or display text where a friendly, quirky tone is desired and legibility is supported by scale.
The font projects a playful, offbeat confidence—more cartoon-noir than corporate. Its bouncy rhythm and chunky shapes feel expressive and slightly mischievous, lending an energetic, vintage-leaning voice that stands out quickly at a glance.
The design appears intended as a distinctive display sans that borrows from superellipse-like geometry while introducing intentional irregularity for personality. It prioritizes bold silhouette, compact economy, and an animated word texture over neutral, text-first regularity.
In running text the baseline and verticals feel subtly wavy, which adds character but can increase visual noise at smaller sizes. Numerals share the same compact, chunky logic and read best when given space and size to breathe.