Sans Other Bidis 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, quirky, friendly, hand-cut, playful display, handmade feel, friendly branding, attention-grabbing, rounded, bouncy, irregular, compact, blocky.
A compact sans with heavy, rounded strokes and subtly irregular contours that feel hand-cut rather than mechanically perfect. Terminals are blunt and soft, with gently swelling curves and occasional angular inflections that give letters a slightly wavy silhouette. Counters are relatively small and closed up by the weight, while overall spacing and widths vary enough to create a lively, uneven rhythm across words and lines.
Best suited for display settings where personality matters—headlines, posters, playful branding, and packaging that benefits from a friendly, handmade voice. It can also work for short bursts of text such as pull quotes or labels, where the dense weight and animated rhythm remain legible without needing long-form readability.
The overall tone is upbeat and informal, with a whimsical, slightly mischievous character. Its bouncy rhythm and imperfect edges suggest a handmade sensibility that reads as approachable and fun rather than corporate or austere.
The design appears intended to deliver an expressive, approachable sans with a crafted feel, combining sturdy letterforms with intentionally uneven details to create warmth and motion in setting.
Uppercase forms stay simple and geometric, while lowercase introduces more personality through asymmetry and varied joins (notably in letters like a, e, g, and y). Numerals are sturdy and rounded, matching the dense color and maintaining strong visibility at display sizes.