Sans Superellipse Ugbud 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Bladi Two 4F' by 4th february, 'Racon' by Ahmet Altun, 'Morgan' by Krafted, 'Boxr' by R9 Type+Design, and 'Dark Sport' by Sentavio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, techy, friendly, sturdy, retro-futuristic, playful, impact, clarity, modernity, geometric cohesion, softened tech, rounded, blocky, squarish, geometric, soft corners.
A heavy, geometric sans with rounded-rectangle (superellipse) construction throughout. Strokes are monoline and terminals are consistently softened, producing squarish counters and corners rather than true circles. Proportions emphasize a tall lowercase with compact ascenders and descenders, and the overall rhythm is steady and dense. Uppercase forms are broad and stable with large radii at corners; lowercase follows the same blocky logic, with single-storey a and g and a simple, squared-dot i/j. Numerals are similarly boxy and built from straight runs and rounded corners, with the 0 reading as a rounded rectangle and the 1 as a simple vertical with minimal shaping.
Best suited to display applications where strong presence and clear shapes matter: headlines, logos/wordmarks, posters, product packaging, and wayfinding-style signage. It also fits UI headings, badges, and short labels where a sturdy, rounded-tech voice is desirable.
The font conveys a robust, contemporary tech tone while staying approachable due to its softened corners and rounded counters. Its chunky, modular feel suggests industrial signage and UI-label aesthetics, with a subtle retro-futurist flavor. Overall it reads confident and practical rather than delicate or expressive.
The likely intent is to deliver a modern, highly legible display sans built from rounded-rectangular geometry—combining industrial sturdiness with friendly softness. Its consistent corner treatment and monoline strokes point to a systematized design aimed at impactful titles and compact, attention-grabbing text.
The design favors rectilinear geometry over calligraphic modulation, and many characters echo a shared set of radii and squared interior openings, which strengthens consistency at display sizes. Tight internal spaces in letters like e, a, s and numerals like 8/9 make the face feel compact and punchy, especially in bold text blocks.