Slab Contrasted Vumo 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, western, athletic, vintage, punchy, bold, impact, retro signage, brand voice, headline strength, slabbed, blocky, bracketed, ink-trap, rounded.
A heavy, slab-serif display face with broad proportions and compact internal counters. Serifs are chunky and mostly rectangular with subtle bracketing, giving strokes a carved, poster-like solidity. Terminals and joins show small notches and soft rounding that read like ink-traps at corners, helping keep counters open at large sizes. The lowercase is sturdy and slightly condensed in feel compared to the uppercase, with single-storey forms where expected (notably the a and g) and a generally even, vertical rhythm. Numerals are stout and wide-set, matching the headline weight and maintaining strong, squared-off silhouettes.
Best suited to headlines, posters, branding marks, and packaging where a forceful, high-impact slab serif is desired. It works especially well for sports identities, event promotions, and retro-inspired signage that benefits from chunky serifs and bold silhouettes.
The overall tone is assertive and nostalgic, evoking classic sports lettering, old posters, and western-influenced signage. Its dense blacks and slabbed shaping convey confidence and impact, with a friendly, slightly playful ruggedness from the softened corners and notched details.
Designed to deliver maximum presence with a traditional slab-serif voice, combining sturdy, sign-paint-like forms with subtle corner notches to keep the heavy weight readable. The emphasis is on strong, memorable shapes for display typography rather than quiet text setting.
The design favors big, simple shapes and strong word silhouettes; spacing appears comfortable for headlines, while the dense weight can make long passages feel visually heavy. The mix of block serifs and rounded stress points gives it a distinctive, branded texture that stands out in all-caps settings.