Slab Contrasted Vumi 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, western, poster, retro, confident, rugged, impact, nostalgia, authority, legibility, bracketed, blocky, ink-trap hints, soft corners, heavy serifs.
A heavy, slab-serif design with broad proportions and compact internal counters. Strokes are sturdy and mostly uniform with subtle contrast, while the serifs read as thick, bracketed slabs that add strong horizontal emphasis. Terminals are generally squared-off with slightly softened joins, and several letters show small notches and ink-trap-like cut-ins where strokes meet, helping keep shapes open at display sizes. Overall spacing feels generous and the silhouette stays bold and stable across uppercase, lowercase, and numerals.
Best suited to large-size applications where its bold slabs and tight counters can project impact: headlines, posters, storefront-style signage, and bold branding. It can also work in short bursts of copy on packaging or labels where a retro, rugged voice is desired, but it is primarily optimized for display use.
The tone is assertive and attention-grabbing, with a classic American wood-type / poster sensibility. Its chunky slabs and strong rhythm convey toughness and a touch of nostalgia, making the text feel confident and headline-forward rather than delicate or bookish.
The design appears intended to evoke bold slab-serif wood type for strong visual presence, pairing wide, stable letterforms with bracketed slabs and subtly relieved joins to preserve clarity. It prioritizes punchy shapes and a distinctive, vintage-leaning texture for titles and branding.
Uppercase forms are especially blocky and architectural, while the lowercase keeps a sturdy, workmanlike texture. Numerals match the weight and slab treatment closely, maintaining a consistent, sign-painting-friendly presence across mixed copy.