Sans Normal Abgaj 11 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: ui text, branding, headlines, editorial, packaging, clean, modern, friendly, dynamic, informal, readability, approachability, modernity, emphasis, rounded, humanist, soft terminals, open counters, slanted.
A slanted sans with rounded, humanist construction and softly finished terminals. The curves are smooth and continuous, with open apertures and generous counters that keep the texture breathable. Proportions run on the wide side with a tall x-height, producing a large lowercase presence and clear word shapes. Stroke weight stays even across curves and straights, and the italic angle reads as a steady oblique rather than a calligraphic italic, giving the design a consistent, contemporary rhythm.
Works well for UI and product copy where a friendly, legible italic voice is needed, and for branding systems that want a modern, approachable tone. The wide proportions and tall x-height help it hold up in headings and short bursts of text, while the open counters support comfortable reading in captions and editorial subheads. It also suits packaging and marketing where a clean, upbeat slant can add energy without becoming flashy.
The overall tone is approachable and contemporary, mixing clarity with a casual forward motion from the slant. Rounded forms and open shapes make it feel friendly rather than technical, while the steady, even strokes keep it neutral and versatile. It suggests an easygoing, everyday voice suited to modern digital communication.
The design appears intended as a contemporary oblique sans that prioritizes clarity and ease, using rounded geometry and open letterforms to stay inviting at a range of sizes. Its steady slant adds motion for emphasis, making it useful as a complementary italic in a system or as a standalone voice for casual, modern messaging.
Uppercase forms maintain clean geometry with rounded bowls (C, G, O, Q) and straightforward joins, while the lowercase shows simple, legible single-storey shapes (notably a and g) that reinforce an informal, humanist feel. Numerals match the same smooth, rounded logic and appear designed for consistent color in running text.