Slab Rounded Vuba 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co.; 'Equip Slab' by Hoftype; 'Corporative Slab', 'Emy Slab', 'Sanchez', and 'Sánchez Niu' by Latinotype; and 'Oman' by Par Défaut (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, playful, chunky, folksy, approachability, display impact, retro flavor, softened slab, rounded, soft serifs, bulbous, bouncy, compact counters.
A heavy, rounded serif design with softened slab-like terminals and broadly curved joins. Strokes are thick and even, with minimal modulation, and corners are consistently blunted into smooth radii rather than sharp angles. The letters have wide, sturdy silhouettes, relatively compact internal counters, and a slightly bouncy rhythm created by rounded feet, capped stroke ends, and gently flared serifs. Numerals match the same chunky, soft-edged construction and hold their weight well in large sizes.
Best suited to display use such as headlines, posters, branding marks, packaging, and punchy signage where its thick, rounded slabs can carry from a distance. It also works well for short blurbs, labels, and playful editorial callouts where a friendly, retro voice is desired.
The overall tone is warm and approachable, leaning toward a retro, poster-like friendliness rather than formal or technical neutrality. Its soft slabs and inflated shapes give it a cheerful, toy-box character that feels nostalgic and attention-grabbing.
The design appears intended to deliver maximum impact with a soft, inviting personality—combining the stability of slab-like serifs with rounded terminals for a more playful, approachable feel. It prioritizes bold presence and readability in display contexts over delicate detail.
In text settings the strong color and rounded serifs create a dense, confident texture with clear word shapes, especially in headlines. The softened terminals reduce harshness and keep the heavy weight from feeling overly aggressive, while the compact counters can make long passages feel visually tight at smaller sizes.