Sans Normal Diduk 12 is a light, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body text, editorial, presentations, branding, clean, modern, neutral, friendly, minimal, clarity, versatility, readability, neutrality, open apertures, rounded terminals, humanist, airy, crisp.
This typeface is a clean sans with gently rounded curves and a straightforward, even rhythm. Strokes stay consistent and unembellished, with smooth joins and minimal modulation. Letterforms are open and readable: counters are spacious, apertures are generous, and curves (C/G/O/Q) are broadly circular without feeling rigidly geometric. Lowercase forms are simple and contemporary, with a single-storey “g” and an unobtrusive “a,” and overall spacing reads slightly airy in text.
It works well for interface copy and long-form reading where clarity and a steady texture are priorities. The open shapes and clean construction also suit presentations, product pages, and general-purpose branding that needs a modern, unobtrusive voice.
The overall tone is calm and contemporary, leaning neutral rather than expressive. Its soft rounding and open shapes give it a friendly, approachable feel while staying professional and restrained.
The design appears intended as a versatile, general-use sans that prioritizes legibility and an even typographic color. Its simplified forms and open counters suggest a focus on clarity across varied sizes and everyday communication.
Capitals have a tidy, understated presence with clear distinctions between similar shapes (I/J/L, O/Q). Numerals are straightforward and legible, matching the same smooth, open construction as the letters.