Sans Normal Hilay 12 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, casual, playful, approachable, hand-drawn, approachability, warmth, informality, clarity, rounded, soft, clean, open, informal.
A rounded, monoline sans with softly curved terminals and gently irregular, hand-drawn construction. Strokes keep a consistent thickness with subtle wobble that adds warmth, while counters stay open and simple for clear silhouettes. Proportions run slightly condensed with compact widths and a steady rhythm; curves are smooth and circular, and joins are uncomplicated. The lowercase reads plainly with straightforward single-storey forms, and the numerals follow the same rounded, easygoing geometry.
Works well for branding and packaging that benefits from a casual, welcoming voice, as well as posters and short headlines where the rounded shapes can read as friendly and modern. It can also suit educational or kid-focused materials, labels, and UI accents where a personable tone is preferred over a strictly neutral sans.
The overall tone is friendly and informal, with a light, human feel that suggests handwritten signage rather than strict geometric precision. It comes across as approachable and upbeat, suitable for communication that wants to feel personable and unpretentious.
Likely designed to provide a clean, rounded sans foundation with a hand-drawn looseness—combining simple, open shapes with just enough irregularity to feel human and approachable in everyday display use.
The face maintains consistent stroke weight and soft cornering across letters and figures, helping it feel cohesive in longer passages. The slightly uneven stroke behavior gives texture at display sizes without pushing into overt novelty.