Sans Normal Ebmat 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Myna' by Milatype (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, posters, modern, clean, friendly, casual, dynamic, readability, modernity, approachability, motion, monolinear, rounded, open apertures, humanist, slanted.
A slanted sans with monolinear strokes and softly rounded terminals, built from clean, open curves and straightforward straight segments. The letterforms keep a steady rhythm with generous counters and open apertures, while the italic angle adds forward motion without becoming cursive. Uppercase shapes are simple and geometric-leaning, and the lowercase maintains clear distinctions with a single‑storey a and g and a compact, unobtrusive f. Numerals follow the same smooth, lightly rounded construction, with an open, oval 0 and a clean, angled 1.
Well suited to interface copy, product branding, and short-to-medium text where a clean sans is needed but a static upright feel would be too formal. It also works effectively for headlines and promotional materials, where the slant can add momentum and a contemporary voice without sacrificing clarity.
The overall tone is modern and approachable, with a calm clarity that feels contemporary rather than technical. Its slant brings an energetic, conversational feel, making it read as active and friendly while still staying tidy and controlled.
The design appears intended to deliver a versatile italic sans that stays readable and neutral while adding a subtle sense of speed and personality. Its rounded construction and open forms suggest a focus on clarity, friendliness, and broad everyday usability.
Curves are consistently smooth and slightly softened at joins, giving the design a gentle, polished texture. The forms avoid sharp calligraphic modulation and instead rely on even stroke weight and clear interior space for legibility.