Sans Normal Efmay 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, modern, friendly, casual, clean, approachable, readability, modernity, approachability, informal emphasis, versatility, rounded, humanist, soft terminals, open apertures, lively rhythm.
A slanted sans with rounded, softly drawn curves and gentle joins that keep the texture light and even. Counters are open and circular forms (such as O/C/G and 0/8/9) read as smooth ellipses, while straight strokes (E/F/T/L/1/7) stay crisp without feeling rigid. Terminals tend to be subtly softened, and the italic construction gives diagonals and stems a consistent forward motion. Lowercase shapes are simple and readable, with single-storey a and g and a looped descender on q; spacing feels moderately open, producing a clear, airy line in text.
Well-suited for interface labels, product branding, and editorial subheads where a clean italic voice is needed without becoming overly formal. Its open shapes and even color help in short paragraphs and captions, while the energetic slant also makes it effective for callouts, pull quotes, and lightweight promotional typography.
The overall tone is contemporary and relaxed, with a friendly, conversational voice. The slant adds energy and informality, while the rounded construction keeps it approachable rather than technical. It suggests everyday clarity—modern, upbeat, and easygoing.
The font appears designed to provide a clear, contemporary italic sans that stays friendly and legible in continuous reading. It prioritizes smooth curves, open counters, and a steady rhythm to deliver a versatile voice that can move between utilitarian text and expressive emphasis.
The design maintains a coherent geometric-through-humanist balance: round letters stay smooth and calm, while angled forms like K/V/W/X/Y sharpen the rhythm. Numerals match the letterforms well, with straightforward shapes and consistent proportions that sit comfortably in running text and UI-style settings.