Sans Superellipse Usgi 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, posters, packaging, tech, futuristic, industrial, assertive, sporty, impact, modernity, clarity, systematic, rounded corners, squared curves, soft geometry, blocky, modular.
A heavy, geometric sans built from squared curves and rounded-rectangle bowls. Corners are consistently softened, while counters stay open and relatively rectangular, producing a compact, machined feel. Strokes are largely uniform with only subtle modulation, and the overall construction favors straight segments joined by broad-radius curves. Proportions skew broad and stable, with wide caps, squat round letters, and numerals that read like softened digital forms. Terminals are clean and blunt, and the rhythm is steady and dense in text settings.
Best suited to headlines, brand marks, and short statements where a strong, modern geometric voice is desired. It also works well for tech-forward packaging, product identities, and UI/wayfinding labels that benefit from sturdy shapes and softened corners.
The tone is contemporary and engineered, with a strong tech and industrial personality. Rounded corners prevent it from feeling harsh, but the wide stance and blocky geometry keep it confident and assertive. The overall impression suggests modern interfaces, hardware labeling, and performance-oriented branding.
The design appears intended to combine a bold, high-impact presence with a friendly, contemporary edge by using rounded-rectangle construction. It prioritizes a consistent geometric system and clear, simplified letterforms for confident display typography.
The superelliptical curve language is especially evident in the rounded letters and numerals, which feel closer to rounded rectangles than circles. The lowercase maintains clarity with simple, sturdy forms, while the overall weight and width create a prominent color on the page, favoring display sizes over long-form reading.